What is the company?
Sony Playstation 2.
Who is the target audience: message for the company?
Video Gamers, Teenagers, Male
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, humor.
How were camera shots and editing used to enhance the message?
Close ups. Quick cuts.
What is the slogan/
"Live in your world. Play in ours."
Was the message effective? Why or why not?
Yes, for the gamers.
Commercial #2
What is the company?
Budwieser.
Who is the target audience:
Anyone over 21.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
Close ups. Long shots. Instant replay.
What is the slogan/message for the company?
Just Budwieser.
Was the message effective? Why or why not?
Yes.
Commercial #3
What is the company?
Crysler Crossfire.
Who is the target audience:
Women drivers.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, action.
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
"Drive & Love"
Was the message effective? Why or why not?
Yes.
Commercial #4
What is the company?
Pepsi.
Who is the target audience:
Pepsi drinkers. 20-50 year olds.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
Long shots. Dreams. Close ups.
What is the slogan/message for the company?
"It's a twist on a great things."
Was the message effective? Why or why not?
No.
Commercial #5
What is the company?
FedEx.
Who is the target audience:Adults who send packages.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
Flashbacks.
What is the slogan/message for the company?
Just FedEx.
Was the message effective? Why or why not?
Yes.
Commercial #6
What is the company?
Dodge.
Who is the target audience:
Males.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, human interest.
How were camera shots and editing used to enhance the message?
Looking through window. Rough, shaky.
What is the slogan/message for the company?
"Grab life by the horns."
Was the message effective? Why or why not?
Yes.
Commercial #7
What is the company?
Gatorade.
Who is the target audience:
Athletes, basketball players.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, humor.
How were camera shots and editing used to enhance the message?
Dark and epic.
What is the slogan/message for the company?
"Is it in you?"
Was the message effective? Why or why not?
Yes.
Commercial #8
What is the company?
Sportscenter.
Who is the target audience:
People that watch sportscenter, males.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
Frantic shots. Close ups.
What is the slogan/message for the company?
"This is sportscenter."
Was the message effective? Why or why not?
Yes.
Commerical #9
What is the company?
H&R Block.
Who is the target audience:
Adults.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
Close ups. Long shots. Quick cuts.
What is the slogan/message for the company?
"Double Check."
Was the message effective? Why or why not?
Yes.
Commercial #10
What is the company?
Bud Light.
Who is the target audience:
21 and over.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
Long shots. Close ups.
What is the slogan/message for the company?
"Make it a bud light."
Was the message effective? Why or why not?
Yes.
Close ups. Black and white.
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