Monday, November 22, 2010

Project Groups

People ~ Dahmian Ramsammy
               Haylen Bright
               Ashley Simonson
               Diana Salas
               Jon Leclaire
               Blake Taylor

Choices ~ Career Development
                Languages
                Choir
                FACS
                Gym

Friday, November 12, 2010

Truman Show Paper

In the words of Christof, “we accept the reality of the world with which we are presented.” Truman Burbank lives in world of extreme borders, zero crime and kind neighbors. He doesn’t know any different. The Truman Show is movie well beyond it’s time.  The movie contained interesting camera angles, music and symbolism to get its message across. The Truman Show has impacted mass media today in a sense that it is almost foreshadowing. It is because of these qualities that I thoroughly enjoyed the movie.
The movie does an excellent job of using camera angles, music, and symbolism to get across a message. Since Truman has no idea that he is on a reality television show, Christof had to use a variety of hidden cameras to follow Truman’s life. Each camera captures a different part of Truman’s day. There are multiple button cameras placed on common people Truman encounters through his day. This angle allows the audience to connect first hand to the scene. Another hidden camera is in the dashboard of his car. Through this angle you watch Truman begin his day, every day. It shows how similar and perhaps boring Truman’s days really are. As you watch Truman’s life, there are also a wide range of, well, wide shots. These shots allow you to view the structure and protection set in Truman’s life. Not only does the movie do a spectacular job in camera angles, but music as well. As in any movie, music help sets the mood in a particular scene. At the end of the movie when Truman is on the steps, the music portrays a sort of… revelation occurring. Another scene that musically stands out is when Truman is travelling to work. The music is an upbeat horn section. It just sets the mood that the day is new. The movie also has a couple symbols that I found interesting. Christof is the creator of the whole reality show. If you separate his name it looks like “Christ of.” It’s a play on of Christ, who biblically is the creator of man and the whole world. Another symbol is Truman himself. His name is pronounced just like “True Man.” Christof was trying to show how a true man goes on living a normal life through his show.
The Truman Show has had an effect on even today’s mass media. The movie can suggest that reality, and reality television isn’t real at all. Recently, almost every station on television has caught onto to the reality show trend. Thinking about it though, you can’t really be sure what is reality and what is acting or exaggerated. Nothing may be true, everything may be real, or bits and pieces could be true. I also think there is an underlying message of what reality television is doing to the “stars.” What people do just to get attention is degrading. In a way, people are selling themselves just for television. The difference is Truman had no idea his life was being documented, while today most people do. I don’t think I would watch The Truman Show if it were real. I feel like it’s wrong to have a man believe something entirely false. He was trapped, and he had no idea what was happening to him. Basically, his whole life was a lie. I also, would not take part in acting in it. I just think it would be wrong.
Overall, I really enjoyed watching this movie. I thought it was a really unique idea, and I think it’s amazing how far ahead of its time the movie was. The hidden cameras made it all seem like a reality show, and when they showed people in “real life,” that just added to the realness of the movie. There are a few things I would do different though. I would have made the movie slower, show more of Truman’s life growing up. I would add more flashbacks of his younger years. I also would have left a little less mystery to the ending. I enjoyed the mystery, but I see how people would like to know more. Other those small things, I think the movie was very well done and different than anything I’ve seen before.
The Truman Show used interesting camera angles, music and symbolism for its audience to receive the message. It has also impacted the latest of mess media. If it weren’t for these things, I don’t think I would have enjoyed the movie so much. Christof wanted to present a man with a pure life. He gave him a world with no evil, or crime or wrong doing. In doing so, he lead Truman Burbank to believe in a perfect, unrealistic, fake world.

Tuesday, October 26, 2010

Advertising

Commercial #1
What is the company?
 Sony Playstation 2.

Who is the target audience: message for the company?

Video Gamers, Teenagers, Male

What persuasive method used (humor, action, celebrity, human interest, etc.)?
 Action, humor.

How were camera shots and editing used to enhance the message?
Close ups. Quick cuts.

What is the slogan/
"Live in your world. Play in ours."

Was the message effective? Why or why not?
Yes, for the gamers.


Commercial #2
What is the company?
Budwieser.

Who is the target audience: 
Anyone over 21.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.

How were camera shots and editing used to enhance the message?
Close ups. Long shots. Instant replay.

What is the slogan/message for the company?
Just Budwieser.

Was the message effective? Why or why not?
Yes.


Commercial #3
What is the company?
Crysler Crossfire.

Who is the target audience:
Women drivers.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, action.

How were camera shots and editing used to enhance the message?


What is the slogan/message for the company?
"Drive & Love"

Was the message effective? Why or why not?
Yes.

Commercial #4
What is the company?
Pepsi.

Who is the target audience:
Pepsi drinkers. 20-50 year olds.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.

How were camera shots and editing used to enhance the message?
Long shots. Dreams. Close ups.

What is the slogan/message for the company?
"It's a twist on a great things."

Was the message effective? Why or why not?
No.

Commercial #5
What is the company?
FedEx.

Who is the target audience:Adults who send packages.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.

How were camera shots and editing used to enhance the message?
Flashbacks.

What is the slogan/message for the company?
Just FedEx.

Was the message effective? Why or why not?
Yes.

Commercial #6
What is the company?
Dodge.

Who is the target audience:
Males.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, human interest.

How were camera shots and editing used to enhance the message?
Looking through window. Rough, shaky.

What is the slogan/message for the company?
"Grab life by the horns."

Was the message effective? Why or why not?
Yes.


Commercial #7
What is the company?
Gatorade.

Who is the target audience:
Athletes, basketball players.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, humor.

How were camera shots and editing used to enhance the message?
Dark and epic.

What is the slogan/message for the company?
"Is it in you?"

Was the message effective? Why or why not?
Yes.


Commercial #8
What is the company?
Sportscenter.

Who is the target audience:
People that watch sportscenter, males.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.

How were camera shots and editing used to enhance the message?
Frantic shots. Close ups.

What is the slogan/message for the company?
"This is sportscenter."

Was the message effective? Why or why not?
Yes.

Commerical #9
What is the company?
H&R Block.

Who is the target audience:
Adults.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.

How were camera shots and editing used to enhance the message?
Close ups. Long shots. Quick cuts.

What is the slogan/message for the company?
"Double Check."

Was the message effective? Why or why not?
Yes.


Commercial #10
What is the company?
Bud Light.

Who is the target audience:
21 and over.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.

How were camera shots and editing used to enhance the message?
Long shots. Close ups.

What is the slogan/message for the company?
"Make it a bud light."

Was the message effective? Why or why not?
Yes.
Close ups. Black and white.


Monday, October 4, 2010

Camera Notes

INTERVIEWING:

• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)

Camera
Tape (saving device.)
Tripod
Microphone
Headphones
Power
Light Source

• Shooting into a light source = Silhouette.
Button to adjust = Backlight button. Putting light on foreground.
• Where do you want your light source?
Behind the camera.

• On what object should you focus the camera?
Person's nose.

• No tripod= BAD

• Date and Time= Permanent. Bad. Never.

• What's the difference between SP/EP?
Standard Play- Amount of time on a tape normally.
Extended Play- Records more, lower quality.
• Camera shoots in SP.

• Pre-Roll: 3-5 seconds before you start your interview to not cut anything off.
• Post-Roll: 3-5 seconds after you finish your interview to not cut anything off.


CAMERA SHOTS:
***BACKGROUND: DYNAMIC: Has some depth, not plain. Interviewee is at least 6-8 feet from wall.
• 1 Shot: Middle chest to above the head.
• 1 Shot with graphic: 1 shot with room left for a graphic.
• 2 Shot: 2 people framed. Only with anchors, never for an interview.

• CU - Close Up.
• MS - Medium Shot.
• LS - Large Shot.
• ECU - Extreme Close Up.

• Rule of thirds - Put item of interest where the invisible horizontal and vertical lines intersect.


CAMERA MOVEMENTS:
• Tilt - Moving camera lense higher or lower. Used to make some appear smaller or bigger, to follow movement/action.
• Pan - Moving left and right. Used to follow movementaction.
• Zoom - Getting closer or farther away from your subject matter. (changing focal length.) Used for series of shots.
• Dolly - Physically moving the camera on wheels. Used to follow action.

LIGHTS
• Key - The bright light that shines on the subject. (Provides most light.) About a 45 degree angle from subject.
• Fill - Fills in the shadows.
• Back - Comes from behind the subject. Seperates subject matter from the background. Point back towards key light.

MICROPHONES:
• Unidirectional - Picks audio up from one direction.
• Omnidirectional - Picks up audio from all directions.
• Cardiod - Heart shaped. Picks up most audio from one direction. Has more width. (Like most microphones in the studio)
• Lav/Lapel Microphone - Clip onto a shirt.
• Boom Microphone - On a pole that can be dropped into an area to pick up sound. (Unidirectional)

Tuesday, September 28, 2010

Monday, September 27, 2010

News Story

A professional athlete, a reality television star, a single mother… This season they all have something in common; Dancing with the Stars. Everybody has their favorite star and dancer duo.

“I would have to say my favorite right now is Jennifer Grey and Derek Hough because she's old like me and Dirty Dancing is my all time favorite movie.”

“My favorite is Kurt Warner [and Anna] because he's a pro football player, he's an all around nice guy and he is completely out of his comfort zone.”

With season eleven just beginning, many fans still feel that previous stars deserved the trophy more than others.

“I think that Mario Lopez was [most] deserving because he was the best dancer of his season, but he didn't have that fan base supporting him and voting.”

“Leila Ali was most deserving because she worked really hard and proved her feminine side, that I didn't know she had, because she's a boxer.”

In a fantasy world, we could all be dancing across the stage with our professional partners. The stars don’t get their pick, but if we did…

“I would want to be partnered with Derek Hough because his choreography and technique is amazing.”

“I would love to be partnered with Julianne Hough, because she's the best.”

“I would have to choose Maks, because he is really hot (laughing) and he's very straight forward when he's teaching his partners and I just think he is good at teaching.”

Keep watching this season of Dancing with the Stars, and if you’re daring enough, grab your dance shoes and start rehearsing on your own.

Tuesday, September 21, 2010

Interviews

Topic: Dancing with the Stars
Angle: People's favorites.

Questions:
1. Who is your favorite team this season (so far) and why?

2. Who do you think is/was most deserving of winning (past or present) and why?
3. If you were on DWTS, who would you want to be partnered with (dancer or celebrity) and why?

Tineke B.
1. I would have to say my favorite right now is Jennifer Grey because she's old like me and Dirty Dancing is my all time favorite movie.
2. I think Sabrina and Mark we're most deserving, because even though she had dance experience she was still allowed on the show and should have won based on talent.
3. I would want to be partnered with Derek Hough because his choreography and technique is amazing.

Rick B.
1. My favorite is Kurt Warner because he's a pro football player, he's an all around nice guy and he is completely out of his comfort zone.
2.Leila Ali was most deserving because she worked really hard and proved her feminine side, that I didn't know she had because she's a boxer.
3. I would love to be partnered with Julianne Hough, because she's the best.

Erika Z.
1.Derek Hough and Jeninfer Grey are my favorite because I really like Dirty Dancing and Derek is a cutie.
2. I think that Mario Lopez was really deserving because he was the best dancer of that season, but he didn't have that fan base supporting him and voting.
3. Maks, because he is really hot and he's very straight forward when he's teaching his partners and I just think he is good at teaching.

Monday, September 20, 2010

Writing a Story Notes

1. Find a topic.
What is your story about?
Who is your audience?
Why is this story important to your audience?

2. Find an angle.
More specifically, what is important about your topic?
What should the reader learn?

3. Collect information.
Who are three experts for this story?
Do you need opposing points of view?
What interview questions should I ask? (at least 3 questions.)What other research must be done to complete the story?

4. Gather interviews.
Ask open-ended questions.
Get good sound bytes (a piece of audio that can stand by itself).
Have person restate the question in the interview.

5. Organize your sound bytes.
Which quotes should be used?
How can I organize the quotes to tell a story?

6. Write segue/transitions in your story.
Use words to tie the interviews together.
What other information can I add to the story?
Can the story stand on its own?
Stand up is the reporter on camera.

7. Write ins and outs.
What should the anchors say to introduce my story or bring it to a close? No Scoop, Went to find out,
How should the story begin and end?
What should I say in my stand-up? No 1st Person: I went…
Use attention getter at the introduction but avoid rhetorical questions.

8. Collect B-roll (all the video footage. A-roll is all the audio footage.) to add to your story.
How can video enhance my story?
Make a list of items you would like photographed.
How should I edit the audio and video together to enhance my story?
Should other enhancements like music, graphics, effects be used?

Thursday, September 16, 2010

30 Minutes of the News

10:00 pm - Kare 11 News- Channel 11.

10:00-10:02: Women have been making more money recently, but they are still not paid the same for doing the same job as men.
10:03: Higher poverty rate throughout the United States.Woman arrested for binding her childrens feet together.
10:04: Police officer charged with sexual assault. Man is murdered, went to check out a car our Craig's List.
10:05-10:08: School's are trying to make money, advertising on student lockers for more revenue. Ads must be educational or nutritional. Voting is taking place.
10:12-10:15: Minnesota celebrity, Wade Hanson from Woodbury, starring on The Apprentice.
10:16-10:20: Foliage/weather report.
10:24-10:27: Sports. The Twins 8-5 lead against the Chicago White Socks in 9th ining (still happening). High School Football Highlights. Vikings play home opener on Sunday.
10:30-10:32: New entries into the Guinnius Book of World Records. Worlds largest Smurf collections, longest beard, been on fire with no oxygen for the longest time.

Wednesday, September 15, 2010

Laws and Ethics.

1. What are the 5 freedoms of the 1st amendment?
Speech, religion, press, petition, assembly.

2. What is the Tinker Standard?
Student speech cannot be censored as it does not "materially disrupt class work or involve substantial disorder or invasion of the rights of others."

Our rights as students do not leave once entering school doors.

3. What is the Fraser Standard?
Because school officials have an "interest in teaching students the boundaries of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption."

4. What is the Hazelwood Standard?
Censorship of school sponsored student expression is permissible when school officials can show that it is "reasonably related to legitimate pedagogical concerns."

 5. What is the Frederick Standard?
Still bound to school rules when on a school authorized activity.

6. What is the definition of libel?
A false statement, that is written that, hurts somone's reputation.

Monday, September 13, 2010

News Notes

Define “Broadcast Journalism” in 1-3 sentences.

Delivering or sharing current events that are news worthy via the internet, television or radio.


List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE


1. Timeliness: We care about things that just happened or are happening now. (Examples: Traffic, weather.)
2. Significance: The more the significant, the more people it effects. (Examples: 9/11, natural disasters, Presidental Elections.)
3. Prominence: People. We care about "important" (celebrities) people. (Examples: Britney Spears shaved her head, Speidi.)
4. Unusualness: Things that aren't "the norm" are news worthy. Commonly bad things. Man bites dog. (Examples: plane crash, murder, hurricane.)
5. Proximity: We care about things that are close to us. Local news. (Examples: sports, police reports.)
6. Human Interest: Feel good news stories just for positivity. (Examples: panda, Tyler Cropsey, saving a life.)


What are the differences between print journalism and broadcast journalism?


1. Broadcast journalism is more current and up to date. Live information.
2. Print journalism allows the reader to decide what news they want to read.
3. Print journalism has more space for detail to tell a story.
4. Broadcast journalism allows you to be more descriptive through video and audio.

 How is the Internet impacting broadcast journalism?

The internet is instant, you can pick and choose what you want to read, with all the detail. It's the best of both worlds.